Hi, I’m Pia.

Originally from California and a graduate of Stanford University, I moved to London several years ago to start a new adventure.

Over the last 15 years, I’ve worked across corporate, venture-backed, and private equity growth businesses in the US, Europe, and the Middle East.

I began my career in the U.S. at J.P. Morgan and Starbucks, learning how large organizations scale and operate. I then joined a VC-backed travel and hospitality startup as the third employee and COO, building the company from zero to >10K guests and $20M in funding. From there, I became UK GM of Checkout.com, helping lead the company through hypergrowth as Europe’s most valuable fintech. Today, I am the VP of Global Growth at Redpin, a Blackstone-backed real estate fintech, driving our international expansion and partnership strategy.

MY superpower is bringing structure to chaos.

Each chapter of my career has brought high highs and low lows.

I’ve had to let go of entire parts of organisations and have even been made redundant myself. I’ve worked for incredible leaders and some pretty toxic ones too. I’ve had to beg investors for bridge loans to keep our company alive and also enjoyed the employee perks that come after a fresh round of funding. I’ve had to pivot GTM strategies more times than I can count and have witnessed and/or led the restructuring of legacy teams.

Some of these experiences were really tough. You might even say, chaotic…

In each instance, I felt alone - as if I was the first person in history to ever experience that type of chasm in a company.

Through much trial & error, what I’ve come to realize is that leaders that can navigate and scale through the chaos are typically the ones that win.

I work with founders and leadership teams who are scaling quickly but need stronger foundations.

Scaling requires more than hustle — it demands structure, strategy, and disciplined momentum.

Whether you're entering new markets, preparing for funding, or navigating messy internal growth, I help bring structure to complexity. Ruthless prioritization. Proven operating frameworks. Sharper execution.

Grow with intention, not just speed.

examples of past work

    • Led the expansion and GTM strategy into the UAE for a regulated real estate fintech

    • Structured and launched a new B2B2C product offering across Europe for a global payments business

    • Secured European partnerships to accelerate distribution across real estate channels

    • Launched a travel & hospitality company in the US, scaled across 2 markets & >10K guests

    • Scaled a food delivery start-up into four markets across the US

    • Facilitated offsites for leadership teams and implemented planning & performance frameworks across various companies of scale and sector (pre seed to growth equity businesses)

    • Designed a new commercial operating model for a global technology company to improve efficiency, accountability, and reporting structure

    • Built and scaled a new deal enablement function across the US and Europe to accelerate time to revenue

    • Led a global rebrand for a private equity backed real estate fintech

    • Oversaw an international operations reorganization impacting over 200 employees

    • Redefined the customer journey for a consumer hospitality & travel business, driving NPS (5 to 76) and cost efficiencies (reduced CAC by 70%)

    • Supported founders, CEOs and leadership teams through a post-investment transformation, including executive alignment and strategic planning

    • Provided coaching through multiple fundraising rounds and board communications for a consumer startup

    • Acted as chief-of-staff to the CEO and COO of global technology companies

AREAS OF EXPERTISE

  • Go-To-Market & Commercial Strategy

    I support high-growth companies in identifying the right markets, designing scalable go-to-market plans, and accelerating commercial traction through partnerships and product-market alignment. I help teams move from insight to execution quickly and strategically.

  • Organizational Design & Operating Model Development

    As companies grow, their internal structures, roles, and processes must evolve. I work with leadership teams to design operating models that scale, implement frameworks like OKRs, and ensure teams are aligned to execute efficiently across geographies.

  • Business Transformation & Change Management

    I lead organizations through moments of large-scale change—whether driven by rapid growth, rebranding, or internal restructuring. I focus on connecting the dots & seeing around corners, aligning teams against the same priorities and translate vision into execution.

  • Founder & Executive Coaching

    I act as a strategic advisor and sounding board for founders and executives, especially during high-growth or high-stakes phases. I provide support on leadership transitions, strategic prioritization, investor communications, and internal alignment.