make the messy middle your competitive advantage.
A live collection of real-world frameworks and lessons-learnt from inside the trenches of scaling startups and international businesses: practical insights to help you move faster and turn operational chaos into sustainable growth.
Built for founders and operators who know growth isn’t linear — and who want to navigate the uncertainty of scaling with clarity, momentum, and smarter decision-making.
Hire slow, fire fast
Employees are unique ingredients that will influence the recipe for your company’s success: think twice, cut once.
As Nike (sort of) says, Just F***ing Do it
Think less, do more
Become a detective without quitting your day job
The art of triangulation
Simple is hard
If you can’t explain it to a 5 year old, you don’t understand it yourself.
From greenfield to Green-light
“Decision-making is the superpower of companies.” - Atif Rafiq, Decision Sprint
Because we DOn’t have enough opinion pieces on leadership …
Just over here, channeling my inner Brené Brown and Simon Sinek
MOTIVATION IS ACTUALLY BS
“The magic you seek lies in the work you are avoiding.” - Peloton’s Robin Arzón & others
To be (a fractional COO), or not to be: that is the question
Why the fractional model doesn’t work for Operations
How to make friends & influence people
A lesson in how to change ways of working behaviours in organizations
Can you teach an old dog new tricks?
Creating and managing high-performance teams & cultures
It's A specialist's world and I'm just living in it.
"If all you have is a hammer, everything looks like a nail." - Abraham Maslow
IT’S ME, HI, I’M THE PROBLEM, IT’S ME
Imposter syndrome vs. reality